Parade of Lights

2025 Sponsor Impact Report

Parade of Lights 2026 Friday, Dec. 4th on Historic Main Street.

SPONSORSHIPS ARE LIVE - Click HERE
APPLICATIONS ARE LIVE - Click HERE
VOLUNTEER FOR THE PARADE Sign up HERE

The Louisville Chamber Parade of Lights returns Friday, December 4, 2026 and we’d love to have your business be part of one of Louisville’s favorite community traditions.

Want to be IN the parade? Showcase your business, organization or team with a lighted float or entry.

It’s FREE to participate, and all are welcome!

Parade applications: [PARADE APPLICATION]

Want even more visibility?

We also have a limited number of Parade of Lights sponsorship opportunities, including parade-route visibility and Santa Station partnerships.

With 6,000+ attendees in 2025 and more than 200,000 media impressions, it’s a great way to put your business in front of the community while helping us keep the Parade of Lights free for everyone to enjoy.

Take a look at the sponsorship opportunities below and secure your spot by the end of October.

Parade of Lights 2026 Program

Photo Credit: Adam Brester Photography / Video Credit: Megan Sweeney / Big Heart Film / @bigheartfilm

SANTA VISITS

5:30 - 6:30: Visit with Santa, enjoy the Wanderbooth Holiday Photobooth, and write and mail letters to Santa.

PERFORMANCE PROGRAM

6:00pm: City Hall - Monarch High School Choir

Performances to take place at the crossroads of Walnut and Main, outside red chamber building at 901 Main Street.

5:30 - 5:45 - Center Stage Theatre Company

5:50 - 6:05: Mountain Kids

6:10 - 6:25: Coal Creek Elementary

6:20 - 6:45: The Dance Front

HOT CHOCOLATE

Enjoy Hot Chocolate and Treats from sponsors and a handful of local vendors.

PARADE

Starts at 7pm and runs all the way from South Street to Parkview Avenue.

COME EARLY OR STAY LATE

Enjoy local restaurants and some retails options available late too.

SPONSORSHIP

The Annual Parade of Lights is a beloved holiday tradition that unites the community with beautifully decorated floats, marching bands, and participants adorned in twinkling lights. Families gather to enjoy this festive spectacle, with children's eyes sparkling in excitement.

Not just a visual feast, the parade captures the spirit of the season, providing an opportunity for lasting memories and community engagement.

The Parade of Lights takes place in historic downtown on Main Street, attracting over 4,000 community members. Sponsors can host hot chocolate stands, Santa gifts. The Platinum sponsors will also be featured on the fire truck, which Santa rides to close the parade.